1. The Engineering
Can you create breakthrough technology instead of incremental improvements?
2. The Timing Question.
Is now the right time to start your particular business?
3. The Monopoly Question.
Are you starting with a big share of a small market?
4. The People Question.
Do you have a right team?
5. The Distribution Question.
Do you have a way to not just create but deliver your product?
6. The Durability Question.
Will your market position be defensible 10 and 20 years into the future?
7. The Secret Question.
Have you identified a unique opportunity that others don't see?